When Avinash isn t thinking SupportBee, he is thinking gamification. Every other book that gets delivered in his name at our office is some resource on gamification. He has a convincing explanation for his obsession; he says: If last decade was the decade of social (read Facebook), this is the decade of adding fun to the socialness through games (read Farmville). Games make even the drabbest of environments fun. The subtle message is - games are fun, but gamification is playing hardball. Gamifying a product or a business requires a deep understanding of the human tendencies at a psychological level. In this presentation, Avinash will concentrate on walking us through the basic concepts with examples and recommending resources that we can refer to for further reading. Do not miss the game wave; do not miss Avinash s presentation. The SupportBee team looks forward to meeting you all at BCB10!